Actionable Win-Loss Insights
From B2B Buyer Interviews
Transform your business growth by truly understanding your buyers’ decision-making process. This invaluable buyer feedback, rarely obtained through traditional surveys or internally-led interviews, is crucial for enhancing your go-to-market strategy. Buyers are often more willing to share honest — even negative — insights with an unbiased third party. Buyerbites offers impartial buyer interviews, uncovering candid feedback about your deal wins and losses that your team might not hear.
The evolving B2B buying journey is hindered by a lack of trust,
time, information, and communication between buyers and sellers.
In-Market
Only 5% of potential B2B
customers are actively “in-market”
at any given time. (LinkedIn)
Trust
Only 6% of SaaS buyers consider
Sales as trustworthy. Marketing
is rated low too at 7%. (G2)
Communication
B2B buyers spend only 17% of
their decision time meeting with
potential suppliers. (Gartner)
Buying Groups
38% of B2B deals involve
buying groups of 10
or more people. (Forrester)
No Decision
60% of deals in the pipeline
are lost to “no decision” rather
than to competitors. (HBR)
Engagement
B2B buyers don’t engage until
they’re 70% of the way through
their buying journey. (6Sense)
Shortlists
78% of B2B buyers shortlist
only 3 vendors to get a
product demo with. (Wynter)
Generative AI
Up to 90% of B2B buyers are
using generative AI tools in their
purchasing journey. (Forrester)
Self-Serve
100% of B2B buyers want
to self-serve all or part of the
buying journey. (TrustRadius)
Propel your company forward with third-party interviews that reveal
the untold and unexpected feedback from hard-to-reach buyers.
- Eliminate internal biases and assumptions to gain unbiased buyer feedback.
- Uncover the honest feedback your buyers were reluctant to tell you during their buying/customer journey.
- Discover the competitors (known and unknown) involved in your deals, and how you stack up against them.
- Outsource buyer interviews to scale your win-loss program without stretching your internal teams.
- Lead complex buyer conversations with a former CMO who deeply understands marketing, sales, and product.
