Our Mission

At Buyerbites, we believe that understanding the “why” behind your sales outcomes is the key to sustainable success. Our mission is to empower B2B software and technology companies with the knowledge they need to sell and truly understand their customers and the competitive landscape.

What We Do

Buyerbites delivers actionable insights through win-loss interviews, uncovering hidden and unexpected feedback from hard-to-reach buyers. Our thorough interview process and in-depth analysis provide B2B companies with the clarity to refine their sales process, product positioning, marketing messaging, and overall go-to-market strategies.

Our Founder

Dan Cote, the founder of Buyerbites, has over two decades of marketing and business leadership experience. As the former Chief Marketing Officer at Influitive, a leading SaaS platform for customer advocacy and loyalty, Dan knows that successful go-to-market strategies rely on direct customer engagement and buyer feedback.

Over the course of his career, Dan has interviewed hundreds of B2B professionals from around the world in his various roles in Marketing, Product Marketing, Strategy, and as a Video Marketing entrepreneur. His warm, friendly interview style allows him to capture essential information and sound bites that his clients can put into action.

In today’s AI-driven digital landscape, Dan believes that direct human conversations remain the best way to gather customer insights. And using an impartial third party for these conversations yields richer data and demonstrates a company’s commitment to its customers.

Connect with Dan on LinkedIn.